Phoenix dances around the world | 2026 China International Bicycle Show, Phoenix invites you to draw global cycling trails

When the rich heritage of a century-old brand collides with the sharp edge of cutting-edge technology, Phoenix has crossed mountains and seas to reach the global market——

From May 5 to 8 , 2026 , Phoenix will make a grand appearance at the China International Bicycle Exhibition with its brand matrix at the Shanghai New International Expo Center . With a three-dimensional narrative that spans brands, products and regions, it will show the world the infinite possibilities of China's two-wheeled travel.

At this exhibition, Phoenix's three major brands " FNIX ", " Phoenix Electric " and " Maruishi " each carry Phoenix's strategic missions on different tracks, showing Phoenix's brand matrix of "flying together with two wings and dancing around the world" from multiple angles -

The first thing to appear at this exhibition is the Phoenix FNIX booth . As a high-end sports bicycle brand under Phoenix, FNIX takes " Find New Idea

Phoenix represents Phoenix's strategic transition from "national commuting" to "professional competition" and is a pioneering force in brand professionalization, youthfulness and high-end development.

Focusing on urban smart travel, Phoenix Lithium Battery takes electric-assisted bicycles as its core product line, integrates European design aesthetics and Chinese manufacturing efficiency, and actively responds to the global green travel trend. Its products cover diverse scenarios such as commuting, leisure, and travel.

From R&D in Shanghai to localized production at the Bulgarian factory, Phoenix Lithium Battery is becoming Phoenix's masterpiece from "going overseas" to "localizing brand operations."

Maruishi is a successful example of Phoenix's overseas mergers and acquisitions and technology synergy. Since joining the Phoenix brand matrix, Maruishi has continued to delve into the field of high-end city cars and station wagons. Its products are famous for their exquisite craftsmanship and user-friendly design, and are deeply favored by users in mature markets in Asia, Europe and the United States.

At the exhibition, Phoenix and its brands will also bring a variety of core products in 2026:

Road car: Among the road cars exhibited by Phoenix this time, the most eye-catching new product is the Phoenix Team Edition road car. The Phoenix brand's self-developed "Knight" carbon fiber frame has established the excellent quality of the Phoenix team version of the road car. The new generation of team version has also been fully upgraded, making professional racing within reach.

Folding bikes: Phoenix has also brought a new series of folding bikes, broadening its product line and further demonstrating the brand's outstanding bike manufacturing capabilities.

Mountain bikes: This time FNIX brought its mountain bike family to the Shanghai exhibition. The most eye-catching new product is Reignite, which is built by FNIX's new team "FNIX Performance Team". The team is composed of a new generation of young cyclists and is committed to building high-performance bicycles. The series name of this bike, Reignite, is also the voice of the team to the outside world, rekindling confidence and hope in the FNIX brand.

In addition, Dirt Jump, AM, BMX Racing and other models have been launched to gradually enrich FNIX’s product line.

The multiple electric-assisted models exhibited by Phoenix Lithium Battery cover commuting, leisure, travel and other scenarios. The new Cargo series interprets the current popular pet riding style, shows the integration of international fashion trends and Chinese intelligent manufacturing, and provides ideal rides for urban cyclists who pursue quality.

More exciting new products will be announced on the day of the exhibition——

In the three days from May 5th to May 7th, high-energy activities will be staged at the Phoenix Phoenix booth (Hall W5-Booth 0901) - riding platform challenges, team signings, championship classes, and star team member interactions.

(*Please see the on-site poster for detailed rules)

May 5-8, 2026, Shanghai New International Expo Center

【FNIX 】 W5 Hall- 0901

[ Phoenix Lithium Battery ] Hall E1-0201

【Maruishi】 E1 Hall-1311

Phoenix Phoenix will see you there!