The Women's Power Team was established in 2017 and is one of the earliest women's teams in China. The team is committed to developing women's cycling in China. It has been operating continuously for 8 years since 2017. The team hopes to create a large team IP through different cross-border activities, combined with omni-channel media integration and marketing product resources. Within this large IP, each team member forms a small personal IP to promote the growth of the commercial value of the team as a whole and the team members.