FNIX Stores Online Store
Brand intro
Leading the public in sports travel and becoming the world's leading new bicycle brand

FNIX , originates from Shanghai Phoenix Group and is a high-end professional sports bicycle brand under the Phoenix Bicycle brand . It is also a domestic creative high-end cycling brand that brings together many well-known and cutting-edge two-wheel designers in China. The core concept of FNIX is "Find New Idea X", which means finding new inspiration and cycling without boundaries . We are always exploring a new healthy sports lifestyle. Explore the infinite possibilities of the future with FNIX, we are all undefined "X".

FNIX has a wide range of product types , with full-size road bikes, mountain bikes, and lithium-ion bicycles being our main models. We follow the "ALL IN" product research and development concept , and FNIX is committed to becoming a popular high-end bicycle brand for outdoor riding and urban life.

Current location: Home > About FNIX

Brand Philosophy
Breakthrough Racing Trend
Our History
In the future, we will work with "Phoenix" to build a global development link
for the FNIX brand.
  • 1959
    "Phoenix" trademark registration Central Administration for Industry and Commerce approved the official creation of the "Phoenix" brand
    1959
  • 2011
    Century-old Phoenix ushered in new opportunities for historical development in the second mixed ownership reform
    2011
  • 2016
    Phoenix Group has upgraded its future strategy and launched the high-end brand FNIX to open up a diversified development path for the company.
    2016
  • 2017-2021
    The group devoted itself to the research and development of FNIX products and conducted hundreds of tests at its own CNAS experimental testing center to develop the FNIX series of high-end products.
    2017-2021
  • 2018
    In 2018, "Phoenix" ranked first in the Shanghai Cycling Association's ranking competition
    2018
  • 2019
    FNIX has ushered in the first year of the brand. With intensive research and development and exploration of new needs for urban outdoor sports, the FNIX brand has gradually become a new trend leading public health and sports travel.
    2019
  • 2020
    The group proposed the "flywheel strategy" and is committed to achieving excellent development and rapid expansion of the brand from 2020 to 2025.
    2020
  • 2021-2023
    "Phoenix" Group's new brand FNIX is in the high-quality development stage and the market is rapidly expanding.
    2021-2023
  • 2023
    The "Phoenix" market expansion territory is gradually expanding, and FNIX has opened up the "online + offline" integrated retail model to achieve multi-channel and multi-mode publicity and distribution.
    2023
  • 2024-2026
    FNIX covers the whole country and realizes the enterprise's "Thousand Stores" plan and the "Phoenix" enterprise digital management is upgraded again
    2024-2026
  • 1959
  • 2011
  • 2016
  • 2017-2021
  • 2018
  • 2019
  • 2020
  • 2021-2023
  • 2023
  • 2024-2026
Product concept

FNIX adheres to integrated product design, from material research and application to functional development, and constantly pursues product performance to satisfy the market and consumers.
FNIX has its unique demands and tastes for each product, constantly giving vitality to the products.
We insist that quality is life, and we only make high-quality products.

  • Wilderness riding

    Infinitely dynamic

  • Wilderness riding

    Infinitely dynamic

  • Wilderness riding

    Infinitely dynamic

  • Wilderness riding

    Infinitely dynamic

Our Advantages
  • Have a complete production and manufacturing system
    Have a complete production and manufacturing system
    From frame welding to spraying, to product assembly, production, warehousing, etc., the Danyang factory has 8 complete production lines, producing a full range of products such as mountain bikes, road bikes, light bikes, and lithium-ion bicycles.
  • Have a complete production and manufacturing system
    Have a complete production and manufacturing system
    From frame welding to spraying, to product assembly, production, warehousing, etc., the Danyang factory has 8 complete production lines, producing a full range of products such as mountain bikes, road bikes, light bikes, and lithium-ion bicycles.
  • Have a complete production and manufacturing system
    Have a complete production and manufacturing system
    From frame welding to spraying, to product assembly, production, warehousing, etc., the Danyang factory has 8 complete production lines, producing a full range of products such as mountain bikes, road bikes, light bikes, and lithium-ion bicycles.
FNIX official website